Murph vs Simple
Simple coaches weight loss with Avo. Murph connects food to the rest of your health.
Reviewed · 4 official Simple sources · No affiliate links · How we research
The short answer
Choose Murph
Choose Murph if weight sits beside sleep, labs, symptoms, or training in your life, and you want one assistant in iMessage or Telegram that logs meals from a photo, connects the threads, runs experiments, and handles the errands around them.
Choose Simple
Choose Simple if you want a weight loss program with an AI coach named Avo, daily actions and check-ins, photo food feedback, a Success Score, fasting schedules, beginner workouts, and a playful mascot that keeps you logging.
Murph vs Simple at a glance
Ten decisions, each traced to the official sources listed below.
- Yes
- Limited
- No
| Capability |  Murph |  Simple |
|---|---|---|
| Where Simple goes further (3 rows) | ||
| Structured weight loss plan | Limited | Yes |
| Real time Success Score | No | Yes |
| Guided workout plans | Limited | Yes |
| Where they overlap (2 rows) | ||
| Photo meal logging | Yes | Yes |
| Reminders and check ins | Yes | Yes |
| Where Murph goes further (5 rows) | ||
| Wearable and lab context | Yes | Limited |
| Works in iMessage or Telegram | Yes | No |
| Handles health errands | Yes | No |
| Tests what works for you | Yes | No |
| Open source option | Yes | No |
Read the full evidence9 dimensions, in each product's own words
| Dimension | Murph | Simple |
|---|---|---|
| Primary job | MurphTurn scattered health context into an ongoing private relationship, clearer decisions, and practical follow-through.Source 1 | SimpleGuide sustainable weight loss through daily coaching, meal feedback, fasting, and habit building without calorie counting.Source 3Source 6 |
| Product format | MurphA private ongoing conversation in familiar messaging, with a web account for deeper review and control.Source 1 | SimpleA structured weight loss app for iPhone and Android with a coach chat, a food scanner, trackers for food, water, activity, weight, and fasting, beginner workout plans for pilates, yoga, and walking, an educational library, a Home Screen widget, and Apple Watch support.Source 3Source 6 |
| Data and inputs | MurphConversation, authorized wearable and lab connections, records, notes, meals, symptoms, workouts, and manual measurements.Source 1 | SimpleAn onboarding questionnaire about goals and habits, meals and groceries by photo or text, water, activity, weight, fasting windows, chat with Avo, and Apple Health or Health Connect data such as steps.Source 3Source 5Source 6 |
| How it interprets | MurphConnects context across domains, explains relevant patterns, and helps test what works for one person over time.Source 1 | SimpleNutrition Scores for logged meals, Avo Vision feedback on a plate, menu, or grocery haul, a real-time Success Score, a recommended fasting schedule, and daily coaching grounded in behavior change rather than calorie counting.Source 3Source 6 |
| Follow-through | MurphPlans, reminders, check-ins, practical health errands, personal experiments, and optional group support.Source 1 | SimpleCoach Avo creates daily actions, reaches out with tips, and on Premium runs daily personalized check-ins. Reminders match your schedule and logging, Blinky reacts to what you log, and streak rewards keep the habit going. No human coach or help with appointments is documented.Source 3Source 6 |
| Required hardware | MurphNo proprietary device is required. Connected wearables can add useful signals.Source 1 | SimpleNo device is sold or required. Apple Health and Apple Watch on iPhone and Health Connect on Android can supply activity data.Source 5Source 6 |
| Platforms | MurphHosted messaging and web experiences, plus an open-source option that can be inspected and run locally.Source 1 | SimpleiPhone on iOS 18.3 or later, Apple Watch on watchOS 10 or later, Apple Vision Pro, and Android. The company behind it is AM APPS Ltd.Source 5Source 6 |
| Cost model | MurphFree starter usage is available without a card. Paid plans add more usage when needed.Source 1 | SimpleThe free version includes real-time answers from Avo, Nutrition Scores, and habit trackers. Premium unlocks daily check-ins, actions, and the education library. The company says prices vary by subscription length. App Store purchases were listed from $14.99 to $59.99 when reviewed, and onboarding offers change often.Source 3Source 4Source 6 |
| Clinical role | MurphEducational health support. Murph is not emergency care and does not diagnose or treat disease.Source 2 | SimpleSimple is a behavior change program for weight, not a clinic. Its privacy policy describes an onboarding health questionnaire and support that reviews medical safety questions, but the public pages do not describe clinician visits, prescriptions, or medical-device status.Source 5Source 6 |
Material tradeoffs
- Simple's daily actions, Success Score, and mascot are built to keep you logging. Murph does not apply that kind of program pressure and has no Success Score or workout plans.
- Prices vary by subscription length and promotion, and the App Store lists several Pro and Premium price points. Read the renewal terms before subscribing.
- Simple sees Apple Health or Health Connect activity but not labs, records, or glucose. Murph connects those directly and reads them together.
Common questions about Murph and Simple
Is Coach Avo a human?
No. Avo is Simple's AI coach. It answers questions, creates daily actions, and on Premium sends daily check-ins. Simple also mentions live chat for customer support, but the coaching itself is automated.
What does Simple cost?
The free version includes Avo answers, Nutrition Scores, and trackers. Premium prices vary by plan length and promotion, and App Store purchases ranged from $14.99 to $59.99 when reviewed. Check the exact renewal price in onboarding before paying.
Can Murph replace Simple?
Murph can log meals from a photo, set reminders, and keep a weight plan moving, but it has no Success Score, fasting schedule generator, workout plans, or mascot, and it does not apply firm program pressure. Murph fits when weight is one thread among several health questions.
Official sources
Reviewed . This is official-source desk research, not hands-on product testing. Pricing and availability can change.
Found an outdated detail? Send a correction.
